Mar 31, 2022
Dan Einzig is the founder of ‘Mystery’ -an award-winning specialist brand design agency in London and Los Angeles. Mystery specialises in creating customer-centric brands in the hospitality and food and beverage sectors.
He has also co-ventured, co-founded, and co-partnered a portfolio of consumer lifestyle brands in which he has equity holdings and has a direct influence on through his brand development consulting.
I spoke to Dan in his Santa Monica home via Zoom.
In this episode, we discover
Why brands are like people and how developing brands with personalities helps create emotive connections with customers.
How creating joint ventures can build stronger business relationships.
The importance of writing down a design methodology.
Why working backwards provides a structure to developing a design and making decisions.
And the policy that on every project, you must have fun.
Links
Mystery Design
https://www.mystery-design.com/
Dan on Instagram
https://www.instagram.com/einzig/
Venice V Hotel
https://venicevhotel.com/
How to be a kick-ass Interior Designer.
Come and join us on the Interior Design BA(Hons) course at the University of Plymouth.
https://www.plymouth.ac.uk/courses/undergraduate/ba-interior-design
The Multi Story Thinking Podcast at no 28 in the Best 60 Interior Design Podcasts produced by FeedSpot.
https://blog.feedspot.com/interior_design_podcasts/
Thanks to
Dave Clarke from @iamthehow (http://www.iamthehow.com) for production support and invaluable advice in the setting up of this Podcast.
Kay Hanson (https://www.instagram.com/kay_v_hanson/) for her planning support and co-hosting for these and our educational podcasts for the University of Plymouth
Mark Frith
(https://www.instagram.com/fritzthekat/) for
composing the music and all your support and advice along the
way.
I’d really like to hear feedback on the podcast. Leave a comment or get in touch via the website or Instagram.
Website
https://www.instagram.com/forster_jonathan/
http://www.multistorythinking.com/contact
Thanks for listening. Bye for now.