Preview Mode Links will not work in preview mode

Multi Story Thinking

Mar 31, 2022

Dan is the founder of ‘Mystery’ -an award-winning specialist brand design agency in London and Los Angeles.  Mystery specialises in creating customer-centric brands in the hospitality and food and beverage sectors.

He has also co-ventured, co-founded, and co-partnered a portfolio of consumer lifestyle brands in which he has equity holdings and has a direct influence on through his brand development consulting.

I spoke to Dan in his Santa Monica home via Zoom.

In this episode, we discover

Why brands are like people and how developing brands with personalities helps create emotive connections with customers.

How creating joint ventures can build stronger business relationships.

The importance of writing down a design methodology.

Why working backwards provides a structure to developing a design and making decisions.

And the policy that on every project, you must have fun.


Mystery Design

Dan on Instagram

Venice V Hotel

How to be a kick-ass Interior Designer

Come and join us on the Interior Design BA(Hons) course at the University of Plymouth.

The Multi Story Thinking Podcast at no 28 in the Best 60 Interior Design Podcasts produced by FeedSpot.

Thanks to

Dave Clarke from @iamthehow ( for production support and invaluable advice in the setting up of this Podcast.

Kay Hanson ( for her planning support and co-hosting for these and our educational podcasts for the University of Plymouth

Mark Frith 
( for composing the music and all your support and advice along the way.

I’d really like to hear feedback on the podcast.  Leave a comment or get in touch via the website or Instagram.



Thanks for listening.  Bye for now.