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Multi Story Thinking

Aug 7, 2020

James is the founder and Managing Director of furniture and lighting retailer Viaduct.  Based in Clerkenwell, London, Viaduct has been supplying contemporary designs to both the contract and retail market  for over 25 years

In this episode, we discover how furniture compliments the interiors of spaces and impacts on the way we live.

How an exhibition of French furniture inspired a shift in career.

The link between chairs and food and how furniture can reflect a concept,

and why there’s more to life than chairs.

How to be a kick-ass Interior Designer

Come and join us on the Interior Design BA(Hons) course at the University of Plymouth.

BA (Hons) Product and Furniture Design

Thanks to

Dave Clarke from @iamthehow ( for production support and invaluable advice in the setting up of this Podcast.

Kay Hanson ( for her planning support and co-hosting for these and our educational podcasts for the University of Plymouth

Mark Frith ( for composing the music and all your support and advice along the way.

I’d really like to hear your feedback on the podcast.  Leave a comment or get in touch via twitter @multi_story.

Thanks for listening.  Bye for now.




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